Spearfish, ND – Personal finance blogger Mary Todd, 24, is extremely excited about attending The Financial Bloggers’ Conference this year. The conference will be held in Denver, Colorado from September 6th through the 9th.
“Oh my God” Todd said, “you have no idea how much fun it’s going to be. We’re all going to get together and talk about blogging and money and ways to monetize our blogs and get drunk and eat together and it’s GOING TO BE THE GREATEST WEEKEND EVER.”
Mary isn’t alone. Approximately 500 other people will attend the conference, and most seem excited to do so. “I’m so excited” she continued, “to meet up again with all my friends! And we’re all going to have so much fun!”
Todd’s blog, genericpersonalfinance.com is an ongoing testament to how excited she is about this conference. In fact, she has talked about little else for the past 8 weeks. A recent search on her blog for Fincon12, which is the commonly used short form to refer to the conference, returned 1,920,482 matches.
When asked whether she was getting a little out of control with mentioning the conference, Todd was adamant. “No, because my readers care about the conference too. I mean, sure, they come to my site for financial advice, but they stay because my life is interesting and awesome. They totally care about me going to the conference.”
Todd doesn’t just plan to mention the conference on her blog ad nausem. She also posts consistently on Twitter under the username WhinyRamblings, and she plans to increase her Twitter activity level during the conference. “Everybody needs to know all the cool people I meet and all the cool things I do at the conference” Todd explained. “Why wouldn’t everybody want to hear about that? Everything is all about me.”
Todd burst in again. “Have I mentioned how excited I am? Because I am super excited!!!! Make sure you put four exclamation marks, I want everyone to know how excited I am.” Needless to say, Todd is quite excited about the conference.
She hasn’t limited her incessant mentioning of the conference to her online world, either. Todd regularly tells everyone she meets about this conference, from her mailman to the clerk in the convenience store to that homeless guy she saw yesterday. In fact, according to friend Samantha Robbins, Todd has talked about little else since last year’s conference in Chicago.
“At first it wasn’t so bad,” said Robbins “but after a while I just wanted her to shut the hell up about it and talk about anything else. She doesn’t get that non-bloggers couldn’t give a flying rat’s ass about Fincon.”
Constantly talking about the conference isn’t enough for Todd though. She plans to write 154 posts about the conference once it concludes.
“Oh yes, everyone needs to know just how much fun I had. I’ll mention all the other people I talked to and how I learned so much about blogging. I’ll be all motivated to create products, do affiliate links, and guest post on everyone else’s blog for at least 4 days afterwards, until I just get bored and talk about how much fun next year’s conference is going to be.”
Since this year’s conference is only a little more than two weeks away, Mary’s readers should brace themselves for an onslaught of blog posts, comments and tweets over the oncoming days. This reporter has a couple of ways for non-blogger readers to minimize their pain.
They can stop checking Twitter, especially the weekend of the conference. They can also stop reading the offending blogs for a week or so after the conference, timing that will allow them to miss the majority of the conference summary posts. Or they can just unplug from the whole blogosphere for the offending weekend. This writer suggests any of the books on this list.
Bloggers like Mary seem to think their readers care about their travel experiences and that they want to hear about it. It’s time for readers to stand up and demand better, starting with this article. Stick to writing about money.